Lead Generation

Local Businesses Are Different

Two things are fundamentally different about online marketing for local businesses.

The Good

The good part is that it is easier to build trust and gain authority because you personally know the community you’re serving. There’s also less competition, making marketing easier and less expensive than marketing national brands.

The Bad

The bad part is that your audience is smaller and harder to reach. National brands can focus on a single platform like Facebook and get all the leads they can handle. As a local business owner, not everyone in your community is on Facebook all the time. So, you need to tap into multiple lead sources simultaneously.

5-Minute Marketing For Local Businesses

Over the last few years, the deck has been reshuffled. Here’s what’s working now, so you end up on top.

Discover five new lead generation strategies in less than 5 minutes each.

How It Works


More Clicks

To get more clicks, you need two things; visibility and authority. In addition to an authoritative website, you also need to be well represented on social media and in a variety of online business directories. Eye-catching branding will capture attention, and our fully-managed system for collecting customer reviews will build social proof and authority. That’s why you get (a lot) more clicks.


More Leads

Thanks to your authority and social proof, a lot of people will be ready to work with you on the first click. But we don’t want to lose the people who are interested but not quite ready to get on your calendar. The lead magnets we develop for you will allow us to capture their email addresses so we can nurture those leads even after they leave your website. Whether they’re ready now or later, we’ve got you covered. That’s why you get more leads.


More Clients

Ultimately the goal is to fill your calendar. So, we streamline the process of onboarding new clients. Whether it’s messaging you directly from your Google Business Profile, responding to an offer in an email, or booking an appointment on your website, we make it easy and seamless for people to work with you. That’s why you get more clients.

We've Helped Dozens of Business Owners Get Unstuck


Working with Launch and Balance Consulting was a game-changer for my business. Their actionable strategies and ongoing support helped me overcome marketing challenges I had been struggling with for years. Thanks to their expertise, my business has experienced significant growth, and I feel more confident than ever in my marketing efforts.

Sarah Johnson
CEO of Johnson's Delights

I can’t thank Launch and Balance Consulting enough for their guidance and expertise. Their clear roadmap and ongoing support have been invaluable in streamlining my marketing efforts. With their help, I was able to attract new clients, increase my online visibility, and ultimately grow my business. I highly recommend their services to any business owner looking to take their marketing to the next level.

John Rodriguez
Founder of Rodriguez Consulting Services

Launch and Balance Consulting has been a true partner in my business journey. Their practical strategies and personalized approach helped me navigate the complexities of marketing with ease. The ongoing support I received has been exceptional, providing valuable insights and guidance along the way. Thanks to their expertise, I’ve seen a remarkable improvement in my client bookings and overall business success.

Emily Thompson
Owner of Thompson Wellness Studio

Schedule Your Demo

On this call, you will discover:

  • Multiple new ways to get more visibility for your business
  • How to build trust and authority in your community even if you’re just getting started.
  • How to get clients to choose to work with you even before you talk to them.

Best of all, you’ll see how we do all of this for you so you don’t have to spend any time on it.

Embark on Your Journey to Success

Schedule a consultation today and start your journey to success.

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